Oysho has transformed from an underwear brand to a broader brand of household goods and sportswear, and launched its first fragrance in 2016. Massimo Dutti's existing perfume collections are distributed in the network of multi-brand retailers such as Douglas, El Corte Ingles and Amazon. Considering that after Zara, Berskha and ;Bear, Massimo Dutti has become the fourth largest chain brand in the Inditex Group by sales, this move is not surprising. With the launch of the 'The Perfume Collection' series in early 2017, Zara Home has also expanded its product range previously focused on household products.
According to Cosmetics Europe, the European cosmetics and personal care products association, the value of the European perfume industry in 2017 was 11.93 billion euros. Market analysis and product segmentation are the key to Inditex's strategy. This means that the fragrance business can help Inditex further increase sales, with total sales of 25..53 billion euros in the 2017 fiscal year. 'The Secret of Scents' series of perfumes have been carefully adjusted to meet the brand's 'exquisite and fast fashion' positioning, highlighting its refined and minimalist image. In addition to perfumes, both brands launched make-up and beauty products last year.
a 14% year-on-year increase from 2016. In 2017, exports to Japan reached 61 million euros, an increase of 3. In addition to Hong Kong, China, the performance of Italian beauty products in other countries in the Asia-Pacific region is also very eye-catching.9% year-on-year, Singapore (57.6%) and Taiwan, China (29., Ltd., Ltd. Hong Kong, China has also become the largest export market for Italian body care products; Italy’s exports of alcoholic perfumes to Hong Kong, China amounted to 76 million euros, second only to exports to Germany and the United States. It is held in Bologna,
Italy in mid-Wholesale Cosmetic Bottle Suits year and has more than 50 years. As the world's largest beauty exhibition Cosmoprof Worldwide Bologna, the Asian series of the Italian Inteational Beauty Show, Cosmoprof Asia Asia Pacific Beauty Exhibition kicked off on November 14 at the Hong Kong Convention and Exhibition Center. The rise of the Asia-Pacific market is an important growth opportunity for 'Made in Italy' beauty products.9% of the total export value. As consumers continue to pay more attention to personal care and their consumption levels continue to increase, the Asia-Pacific region is increasingly becoming an important player in the global beauty products market.9%), South Korea (55
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